Direct marketing professionals with over 20 years of successful multi-channel marketing.
Direct marketing, retail, media, and interactive marketing.
Financial services and catalog retailing.
B2C and B2B expertise.
Analytics Direct can answer the following questions and implement simple processes and reporting for ongoing management.
How much should you spend to acquire new customers?
What channels are the most effective acquisitions for your business?
What frequency, and with what product offers, should you be acquiring new customers?
What are other sources of customers that would be cost effective?
How often, and through which channels, should you be deepening your relationship with existing customers?
Are your retention and reactivation strategies as effective as they can be?
Areas if expertise:
Acquisition and Contact Strategies -
Develop a prudent contact strategy based on ROI driven metrics for each channel and campaign initiative. The key is to be able to measure your integrated marketing mix to appropriately make financial decisions about growing, deepening, and retaining your business.
Marketing segmentation and modeling -
Develop segmentation and modeling to more effectively target your products/services.
Circulation planning -
Develop detailed circulation plans that integrate your acquisition and contact strategies with the appropriate modeling and segmentation.
List Services -
We have a significant amount of list rental and management experience and can identify the most appropriate strategy and negotiate cost beneficial arrangements for your acquisition plan.
Merge/Purge Analysis and Execution -
Merge/purge reports provide a gold mine of information that most marketers do not have the expertise to take advantage of. This is a key component of the development of world class circulation plans and contact strategies.
Customer Lifetime Value.
The cornerstone of developing your business model and subsequently your acquisition and contact strategies. We can help you develop and maintain appropriate metrics for use in all ROI decisions.
Research and Competitive Intelligence -
Knowing your consumer and the competitive landscape are also crucial aspects of determining your marketing strategy. We can assist you in developing the appropriate insights and actions for your organization.
